Financial Statement Analysis Project

Your Course Project
Financial Statement Analysis ProjectA Comparative Analysis of Kohls
Corporation and J.C. Penney Corporation
Below is the link for the financial statements for Kohls Corporation for the 2010 fiscal year ending
January 29, 2011. Under the term Groupings Filter, change the term All Forms to Annual Filings using the
drop-down arrow and press Search.
You should then scroll down and select the 10k dated 3/18/2011 and choose to download in Word or PDF
format.

http://www.kohlscorporation.com/InvestorRelations/sec-filings.htm
Below is the link for the financial statements for J.C. Penney Corporation for the 2010 fiscal year ending
January 29, 2011. Under the term Groupings Filter, change the term All Forms to Annual Filings using the
drop-down arrow and press Search.
You should then scroll down and select the 10k dated 3/29/2011 and choose to download in Word format.

http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-sec
A sample project template is available for download in Doc Sharing. The sample project compares the
ratio performance of Tootsie Roll and Hershey using the 2012 financial statements of Tootsie Roll and
Hershey provided at their websites.
Description

This course contains a Course Project where you will be required to submit one draft of the project at the
end of Week 5 and the final completed project at the end of Week 7. Using the financial statements for
Kohls Corporation and J.C. Penney Corporation, respectively, you will calculate and compare the
financial ratios listed further down this document for the fiscal year ending 2010 and prepare your
comments about two companies performance based on your ratio calculations. The entire project will
be graded by the instructor at the end of the final submission in Week 7 and one grade will be
assigned for the entire project.

Overall Requirements
For the Final Submission
Your final Excel workbook submission should contain the following. You cannot use any software but
Excel to complete this project.

1. A completed worksheet title page tab, which is really a cover sheet with your name, the course,
the date, your instructors name, and the title for the project

2. A completed worksheet profiles tab, which contains a one-paragraph description regarding each
company with information about their histories, what products they sell, where they are located,
and so on

3. All 16 ratios for each company with the supporting calculations and commentary on your
worksheet ratio tab. Supporting calculations must be shown either as formulas or as text typed
into different cells. The ratios are listed further down this document. Your comments for each ratio
should include more than just a definition of the ratio. You should focus on interpreting each ratio
number for each company and support your comments with the numbers found in the ratios.

4. The Summary and Conclusions worksheet tab, which is an overall comparison of how each
company compares in terms of the major category of ratios described in Chapter 13 of your
textbook. A nice way to conclude is to state which company you think is the better investment and
why.

5. The Bibliography worksheet tab must contain at least your textbook as a reference. Any other
information you use to profile the companies should also be cited as a reference.
Required Ratios for Final Project Submission