Final BCG & SWOT Analysis

Final BCG & SWOT Analysis

Question Set:

Please work on the following tasks.

(1)   What is BCG matrix?  Why do we need BCG matrix?  How we can use BCG matrix for effective strategic formulation?

(2)   How do you categorize various Monsanto's products/services into one of four categories of BCG matrix (Cash Cows, Stars, Question Marks, and Dogs)?  Why do you think so?  I am looking for your own ideas and logic!

(3)   Have your SWOT matrix of Monsanto ready (You already have SWOT matrix of Monsanto through previous modules, do you remember?).  Then, find or develop SO (strengths-opportunities) Strategies, WO (weaknesses-opportunities) Strategies, ST (strengths-threats) Strategies, WT (weaknesses-threats) Strategies of Monsanto.  Needless to say, please check your competitive profile matrix of Monsanto which you already developed previously AND your own BCG matrix of Monsanto in this journal.

Show me your own ideas and logic for SWOT based strategic formulation!

Thank you!

Top of Form

 The following are example matrix formats you can use to support your critical analysis. These represent the data points you use to develop your executive summary (Journal).

BCG Matrix and Monsanto

Below is a categorization of Monsanto’s Products and Services in a BCG Matrix.

		High                                                         Medium                                                       Low
High       Medium     Low
		II STARS	I QUESTION MARKS
		III CASH COWS	IV DOGS

SWOT on Monsanto

Below is a Strengths, weaknesses, opportunities and threats (SWOT) matrix on Monsanto. 

STRENGHTS	WEAKNESSES

OPPORTUNITIES	THREATS

Competitive Profile Matrix

For this profile matrix, 4 equals major strength, 3 equal minor strength, 2 equals minor weakness and 1 equal major weakness.

Critical Success Factors	Monsanto			Bayer CropScience
	Weight	Rating	Weighted Score (WxR)	Weight	Rating	Weighted Score (WxR)
TOTAL	1.00